A newspaper supplement introducing self-reflection as a means to creating your own guide to life without religion. A project inspired by the song Wear Sunscreen by Baz Luhrmann.
A spread from the supplement that shares with the reader Baz Luhrmanns words of wisdom as a source of inspiration for them to start writing guidelines for their own life.
The supplement advertises the fictional organization What Would Baz Do and the benefits of practicing conscious self reflection.
Ted Baker Double Take
The Double Take campaign promotes Ted Baker glasses as tools for seeing the funny side of life whilst celebrating the British love of the groan inducing pun and sexual innuendo.
The Double Take newspaper headlines on a-board and headline board.
A spread taken from the Double Take newspaper that shares with the reader fictional stories from Ted Baker HQ in an attempt to encourage them to look on the funny side of life…