One Hundred Years of Solitude
Shortlisted entry for the Penguin Student Design Awards 2011.
Front cover for One Hundred Years of Solitude by Gabriel Garcia Marquez.
Newman’s Own Salad Dressing
Rebranding of Newman’s Own Salad Dressing. Aimed at the growing market of gastro-conscious men, the rebrand replaces the celebrity endorsement of Paul Newman for the rugged, manly character he often portrayed.
The rebranded product was packaged in a tin that requires physical interaction to open.
Rebranding of Newman’s Own Salad Dressing. The adverting imagined how the ‘character’ of Newmans would prepare their salad e.g. chopping salad with an axe or chainsaw.