The Big Issue
YCN Competition Brief – Commended
The Brief: To build awareness and understanding of The Big Issue ethos, business model and product, with a view to increasing reach and levels of audience engagement.
The Solution: A three stage pragmatic campaign that gains attention with thought provoking statements and encourages vendor and community interaction.
Uncle Ben’s redesign
Design Bridge Competition Brief.
The brief: Choose a brand and redesign it in a breakthrough way.
I aimed to embrace Uncle Ben’s heritage, accentuating the character of Uncle Ben himself and introducing a theme travel and storytelling.