New identity for Explore, an interactive science and technology centre. The image in the logo continually changes, showing Explore keeps up with the latest developments in science and technology.
A spread from the brand guidelines for Explore regarding use of the logo and for creating brand consistency.
Another spread from the brand guidelines.
The signage for the centre works like the logo. Text is made out of imagery that is relevant to the exhibit.
The postal campaign is interactive. Our World exhibit flyer contains sunflower seeds and the science behind growing them. Recorded heights and photos can be uploaded on the Explore website.
Explore posters encourage audience participation and engage people with the science behind the experiments. The logo takes on an image relevant to the experiment.